Is UNDERboob the new cleavage? Celebs like Bella Hadid and Kendall Jenner have been trying the daring new trend

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Lady Gaga, Kendall Jenner and Bella Hadid

It’s all about showing off the ‘under-cleavage’ this season.
From supermodel Bella Hadid to the Kardashian sisters, it seems this latest boob-flashing trend is a hit, on and off of the beach.
But did Rihanna kick start the new cleavage craze?


We saw models showing off their underboobs during the singer's Fenty Puma A/W17 show at Paris Fashion Week back in March.
Fenty Rihanna
Underboob at Rihanna's Fenty collection for PUMA
We can’t really see this new cleavage trend catching on anytime soon, can you?

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